<blockquote><font size=1>In reply to:</font><hr><p>What happens if you just stop paying? It's not like they can take the phonebook away ...do they just blacklist you?<p><hr></blockquote><p>It's tied to the phone number, they cut off your line.
They make a killing. Do some math on it, $217 x16 ads per page x 12 months x the number of pages in the book! Color is more of course. I think artwork is too, not sure on that, mine's not big enough to put much in. Full page B&W ad is around $2500+ I think. Make sure it's the real yellow pages, every year the damn yellow book sends an ad that looks like an invoice that commits you to their book too for a year if you pay it. They also call each year. Some people confuse it for the yellow pages and send it in then they're stuck with two monthly bills.<blockquote><font size=1>In reply to:</font><hr><p>How much of your business still has to do with OS 9?<p><hr></blockquote><p>It seems about 50-50, both commercial and private users.<blockquote><font size=1>In reply to:</font><hr><p>I may take out a text-only ad in the yellow pages or something.<p><hr></blockquote><p>You'll have to convert your home phone to a business line or get an additional line. Unless you run across a promotion of some kind the business lines are usually more expensive than home lines and they may charge you like .08 a call incoming or outgoing for anything over 78 calls a month. I just switched to SBC with their winback program, they gave me a great deal, all my long distance, no limit on calls, and one extra free one line listing in the yellow pages for $57 a month plus taxes and my 800 number, the 800 is $5 a month plus the minutes used. It was $20 with ATT plus minutes. I switched my home phone to a business line to get the same deal, it gave me another free line in the yellow pages too.
My yellow pages ad cost stayed the same though.<br><br>They give you good deals for the first few years with an ad, something like 1/2 off the first, 1/3 the next, 10% the next. The hardest part is figuring out where to wisely spend your advertising dollars. I think the yellow pages is worth it. It gives you a "real business" presence too.<br><br>I don't like the idea of the Internet phone stuff yet even though I may save a little more. I know my home phone in all my life has never been down, my internet has been though. I never have to reset my phone to get it to work, I have to reset my cable modem sometimes though. When Interent access becomes 100% reliable like phone lines I'll go that way.<br><br>The cut off for ads for the August yellow pages here is coming up soon BTW so that's something to consider, if you wait it won't be until next summer when your ad gets in. But it also gives you a year to plan. They start charging you for the ad when the book comes out. You can drop the ad the next year and still keep the phone line.<br><br>My communications bill is my biggest, phones, cell phone, internet and ad, all evil necssities. Then there's the other advertising on top of that, business cards, trinkets like pens, note pads etc. I have some round leather coasters that work out real well, people tend keep them around for years.<br><br>Then welcome to a whole other world of tax preparation. You think it's fun now?