The apostrophe is not only abused in grammar but in typesetting as well. Where it should be used to represent what's missing such as in talking about the '90s as a decade, people often use an open single quote (rather, they let Word put in a "curly quote" for them and Word does it incorrectly) when they should use an apostrophe (same in typesetting as a close single quote). It used to be just the average joe on the street that didn't know any better, but now I see "professionals" mucking it up all the time. Automobile advertising, whether print or television, seems to be the most frequent offender of the quote for apostrophe mistake.<br><br>PS: for purposes of illustration I would have normally used actual typesetting marks if I had know my way around this person's Windows keyboard (oh how I miss my Mac extended ASCII).<br><br><pre>** sometimes you win, and sometimes you learn **</pre><p>
I learned more about the English language in my French lessons than I ever did in any public school English class. I also learned more about proper punctuation in Design/Typesetting classes and from professional ediors (i.e., their marked up copies of my comps) than in English class.<br><br><pre>** sometimes you win, and sometimes you learn **</pre><p>
Let's see if I can figure out the ASCII codes on this PC to illustrate. To talk about the 1990s and write the following informal abbreviation: <br><br>the ‘90s<br><br>is incorect. To write the following:<br><br>the ’90s <br><br>is the correct way (using an apostrophe/close single quote mark). <br><br>PS: Depending on your font display and browser, you might still just see straight single quotes above. Try enlarging the font if so.<br><br><pre>** sometimes you win, and sometimes you learn **</pre><p>
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