Mr. Gelsinger came across as impromptu sounding to me. I would classify the interview as one of those "I was half asleep, when we talked" type. It was hard to follow at times because of terrible grammar. The author could have at least used ellipses to separate two or more trains of thought. I found myself rereading whole passages just to make sense of what Mr. Gelsinger was saying. Or, perhaps Gelsinger was speaking French or something and the text had to be translated back into English using Sherlock.<br><br>The gist of what I got from Mr. Gelsinger's insight, besides the fact that he likes to suck on fat straws, is that he, and Intel by proxy, are looking for their salvation from software innovation. Mr. Gelsinger came across sounding more like a propeller head than a geek. Of course, that could be what he learned from the two board members who gave him an attitude adjustment about adding anymore hardware to the mix, "Hey! We're trying to make money here!". <br><br>Like many of today's porn stars, Intel makes a living with silicone. But the fact is breast feeding on silicone will (1 slow down your metabolism, and (2 your bound to dry up after years of exposure.<br><br>Of course, he said it best himself...<br><br><blockquote><font size=1>In reply to:</font><hr><p> "There is no longer any innovation ahead of us and if we don't create it there is nothing else we can burrow from."<p><hr></blockquote><p>He is right. There is a law of diminishing returns at play here. At this moment, I think geeks have taken the processing power as far as they can. It's now time for the propeller heads to step up to the plate and hit a home run. Software should be powerful enough to 'bend' the hardware to do it's bidding not the other way around. But, just like McDonalds, M$ is married to bloat, so Intel can't depend on them to carry them. <br><br>Exponentially, software has to get leaner and clever.<br><br>For example, there is no doubt in my military mind, that Intel's corporate spies, who spawned last decade, have returned to the fold with enough data to glean who is in the best position to push past the software development envelope. However, hundred's of corporate spies shadowing the innovators and stealing with their eyes, might reduce the financial burden of R&D in the short run, but will stifle innovation that isn't born in-house and though revenue sharing is up for a couple of years, it's addicting high will have dissipated long before the board members and shareholders have stopped patting themselves on the back.<br><br><blockquote><font size=1>In reply to:</font><hr><p><br>Q. How would you compare the Apple vertical market to Intelís horizontal? <br><br>A. There is no right vs. wrong, but we see the extraordinary innovative power of the horizontal industry. At this point, in Apple's 3% of the market share, people say they can't innovate when they (Apple) control the hardware or the software. In our horizontal market anybody at any layer can largely and independently perform independent innovation. Now when you add up those two models, at the end of the day, the horizontal one wins most of the time and that's what we've committed ourselves and our industry to. <p><hr></blockquote><p>I'm sorry, but I gotta' call you on this one Mr. Gelsinger. Apple obviously has stricter quality control standards than does Intel and much of the horizontal market he's referring to. By controlling the application of both the software and hardware, through the administration of sound principles, Apple is able to reduce the margin for error, but more importantly, affords clarity when starring up at the road ahead. Make no mistake Mr. Gelsinger, Mr. Jobs is leading the way. Besides, I have never trusted Intel's fuzzy math.<br><br>Mr. Gelsinger deep down you know Steve was right about floating point. He made that call when you were only twelve years old, and as far as I can see from here he made a choice, while someone else made the choice for you, that's all. It's about making bank. That's why you and Intel went horizontal. You exert too much time, energy, and money suckling the beast. It's such a complicated, and draining process and serves only to widen your margin for errors. Intel couldn't possibly keep up with that ocean of information even with a bank of G5 servers. You bring more people into the fold and you have more to watch over. A saying of mine comes to mind; As the father of girls, I don't have dick to worry about ó only the rest.<br><br>But then that's what separates the higher primates from the rest of the pack. We move quicker through the trees, making our own path rather than following someone else's along the ground. The view is better and less cluttered and when we warn you about rain, you might want to run for cover.<br><br>I'm bored of thinking right now. I think I'll pop a game into my PS2 and frag a few... I'll get back to the rest of this article later.<br><br><br><br>"640K ought to be enough for anybody." - Bill Gates

M i c h a e l (OFI)