I've seen this product line in stores. Never gave it a second thought. But I just stumbled upon the brand's origin. The company was founded by the then 15-y-o son of THE best boss I ever worked for. Michael Bronner founded what is now Digitas (where I worked in Boston and NYC for almost dozen years). He sold his stake in that agency and went on to found Upromise, which he sold a few years ago and is now into all kinds of socially-concious ventures. Like father, like son. smile