I don't think the Getty deal is her one and only focus. But I can tell you that as someone who works with stock images almost every day, I like the idea of finally having relevant images to work with within a category that to date has offered a visual version of elevator music.
In terms of what Sandberg had to make up for in terms of her reputation, stock photos is pretty weak. I understand it though from the executive perspective. How would a corporation try to change attitudes? Advertising. Where to advertisers get visual representations of things? Getty.
It makes sense as long as you totally discount people like yourself, who already know the quality of the market and the sexist attitudes therein. What if someone with the power and money of Sandberg instead did what some are starting to do in the modeling industry; name names?
Electrolux could finally get nicked for those stupid 50s-vintage-gender-role-complete-with-Bewitched Theme Kelly Ripa commercials and we can create a market for creatives to do things that actually contribute positively.
The one thing C-Suite people hate doing though is upsetting the power structures that got them there. So I doubt the Lean In Foundation will do anything of substance because it might upset other people in the C-Suite and Sandberg will continue saying that it has everything to do with womens' lack of initiative.
The one thing C-Suite people hate doing though is upsetting the power structures that got them there.
I don't buy that as a blanket statement. That attitude is more prevalent among those who gained a C-title through entitlement or by what I call chronotocracy (corporate advancement based on tenure alone). But there are many companies who's chief executives bade their bones through innovation — not just as it relates to their market(s), but in how a company grows and evolves. For them, shaking up the status quo is part of the business model.
I suppose there are some positive signs out there that pan out. Hopefully Mary Barra kicks some ass at GM since she might have the engineering chops to make some good long term decisions for the company. That's the only big news example I can think of right now.
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