Just came down with a case of Be careful what you ask for. The first quarter was like molasses uphill in December while current clients got their 2013 marketing plans in order, and now they're all at my doorstep.
Plus I just got notified that I'm on the short list for two (or possibly three) new projects. One is a TV campaign for the Dayton RTA (the regional mass transit system). The other is a series of videos for Dayton/Montgomery County to attract more trade and sports events to the region (and possibly a rebranding assignment for the County, too).
Oy... better get my posts in before the 20-hr work days begin.
The fun part is that in every case, the FRPs were sent out to all of the established, fully-staffed ad agencies in the area. I'm the only independent on those lists. Two years ago, I won the contract for an extended multi-channel promotion for the RTA. That pissed off some of those agencies. It's pretty much the same players on the current FRPs.
One of those agencies (among Dayton's longest standing and best known) underbid me last year on very big job for a high profile multi-purpose real estate development. They were awarded the contract and blew it in the first two months. The client fired them and came back to me to take over — at my price!
I'm not winning a lot of friends among the local agencies, but screw 'em. A man's gotta eat.
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