Nice concept, if not a ton presumptuous. Good production values, but really just a pretty slideshow. The Paul Harvey voice track is wonderful. But that tag line... Keep the entire spot intact, but just change the logo on the closing slate to Carhartt, or John Deer, or any other product that's easily associated with a rural or labor-centric demographic, and nothing really changes.
The spot has most of the ingredients for high recall. But I'm betting not so much for the brand. And especially at Superbowl prices and audience numbers, that's a big fail.
But hey, it's that one time of the year when advertisers are willing to pay outrageous sums of money just to prove they're tragically hip with flaming hair. Meh...
Well, that was my favorite. But, I agree, it was hard to pick out what the were selling.
Of course, the same for several. The beer ads, to me could have been any brand. Except the Clydesdale one. Calvin Cline always has the same homoeroticism . Turns me off the brand right quick. Of course he knows who he's selling.
Liked the VW one.
But one of the best was not even a product ad but for the Big Bang Theory, wit the cast dressed in football uniforms. Sheldon whispering to Leonard that his pads go UNDER his uniform. Then Penny whispering,"The cup too"
There are 10 kinds of people. Those that understand binary and those that don't.
I haven't even had time to look at the others. I have no doubt that there was some exceptional work, and maybe if I just look at them as a consumer, I'll have a different reaction. But I have a bad habit of looking at them as a creative judge — and dang it's fun being the curmudgeonly old party pooper!
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