Well, Anna has a point. I guarantee you that you won't find a LOT of current software on the App Store. The larger the developer, the less likely they are to give up 30% to Apple. It's really the small developers that will make out like bandits on volume. But the real plus for users is that it will likely usher in a whole new crop of developers selling widget-sized apps for dirt cheap.
But in a business sense a developer would have to do;
1 - Create a web site to sell their product in a Sea of Millions of Web Sites.
2 - Set up a payment scheme - cost money. Jaz tried setting one up and between VISA and Master Cards was around 3,200 bucks. <-- not sure but did cost some bucks to set up those banks accounts.
3 - Got to do some marketing and pay for it.
Remember the whole reason for the App store is everything is there - Before you had to hunt for apps or at the very least knew where to go via word of mouth.
Also keep in mind that Apple App Store cost some serious bucks, ghee I hate to see even the electrical bill alone for all those servers has got to be enormous. If I remember correctly iTunes was a lost money for years.
Yeah, but nearly every app I've ever downloaded and/or bought I've found through Macupdate. Not that hard to find, and the app store for iphones etc. is a pretty rubbish way to try to search for apps, as you get swamped by the 35,000 that don't do what you want but have similar names.
Nearly all the app developers who sell through the current app store also have websites anyway to publicise their apps. I agree it costs to set up online stores, but it depends how many more copies they think they'll shift through the app store, and whether the loss of profit per copy through the app store is outweighed by the increase in sales.
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