It'll probably be easier to purchase it via the App Store. And I think it'll be easier to find software through the App Store because they have them in sections (Games, Productivity, etc). (if they follow the iPhone app store model, which I'm sure they will)
Sorry ya'll, when I get a software program over the net I spend the extra $10 to get a hard copy (DVD). I want a "solid" backup if I need it + I keep the serial # and the on-line codes with the hard copy. Guess I'm too old fashioned.
I usually burn a CD or DVD of installers that I downloaded and a document with serial numbers.
Yeah thats the right way to do it.
Sure I used to buy the Hard Box with the developers DVD, its a nice thing to have - I have learned that since these software titles go obsolete so fast now days, it seems almost a waste of money buying the hard box.
The last hard boxes I bought was iWork 04, its at 09 now, and OSX Tiger, its at snow now. So they just sit around collecting dust.
Well, Anna has a point. I guarantee you that you won't find a LOT of current software on the App Store. The larger the developer, the less likely they are to give up 30% to Apple. It's really the small developers that will make out like bandits on volume. But the real plus for users is that it will likely usher in a whole new crop of developers selling widget-sized apps for dirt cheap.
But in a business sense a developer would have to do;
1 - Create a web site to sell their product in a Sea of Millions of Web Sites.
2 - Set up a payment scheme - cost money. Jaz tried setting one up and between VISA and Master Cards was around 3,200 bucks. <-- not sure but did cost some bucks to set up those banks accounts.
3 - Got to do some marketing and pay for it.
Remember the whole reason for the App store is everything is there - Before you had to hunt for apps or at the very least knew where to go via word of mouth.
Also keep in mind that Apple App Store cost some serious bucks, ghee I hate to see even the electrical bill alone for all those servers has got to be enormous. If I remember correctly iTunes was a lost money for years.
Yeah, but nearly every app I've ever downloaded and/or bought I've found through Macupdate. Not that hard to find, and the app store for iphones etc. is a pretty rubbish way to try to search for apps, as you get swamped by the 35,000 that don't do what you want but have similar names.
Nearly all the app developers who sell through the current app store also have websites anyway to publicise their apps. I agree it costs to set up online stores, but it depends how many more copies they think they'll shift through the app store, and whether the loss of profit per copy through the app store is outweighed by the increase in sales.
_________________________ If it's brokenless, don't suffix it...
I agree Pady. Even Apple agrees that the iTunes app store has grow to a point, which it to is hard to find good apps, hence they are sorta splinting the store up.
Anyway Back to the basics, you can open up a shop in a strip mall with traffic of hundreds of people - or open your shop in a mega mall with traffic of millions of people.
There is a whole ecosystem at the Apples App store to get your product at the top 10 list. Not easy but a better chance than some obscure web site, even Mac Update is sorta obscure <-- keep in mind that millions of iPhone owners are NOT even Mac users, so would not even heard of Mac Update.
Carp, nobody outside of a few game developers, MS, Apple & Adobe sells package software anymore (and by nobody, I mean it's hard to find outside an Apple store). There is very little to no packaging costs.
Setting up a web site costs all of $20 per year and a few hours time for most of these developers.
Accepting credit cards does not require a $3,200 investment. Jaz wasn't looking in the right place if it did. It costs per transaction, but there is little to no setup fee with most web hosts.
As far as marketing goes, you simply send license codes via email to a dozen or two Mac-related sites for review purposes and the rest tends to take care of itself if the software is well done.
I think you drastically overestimate how hard it is to do all the stuff beyond the coding of the app.
_________________________ The Graphic Mac- Tips, reviews & more on all things OSX & graphic design.
Loc: Finland, on the Arctic Circle
Probably the simplest way to set up a retail web site is to get PayPal account and web domain, then do the store with either WordPress and a webshop plugin like WPSC or in Joomla! with Virtuemart and you're in business. Hiring a freelance designer for the job shouldn't break anyone's bank either.
Loc: Sunnyvale, CA, USA
The little bit of chump change for a paid PayPal account is worth it (to keep everything onsite, without that 'on PayPal then back onsite, yatta ya'), but then you have to spring $50 for SSL, too, and you're stuck with assuming fiduciary responsibility for the records/data (versus PayPal stuck with that with the free accounts). However, the customer data should be in a hardened off place, anyway, and if it isn't, one doesn't have any business doing this kind of stuff. But, yeah, either way, free-$20/year or $100/year, this stuff is pretty cheap and simple for hosting-merchant account-store/cart software-SSL.
The only problem with a non-integrated thing, unlike the WP plugin or a Joomla store, is the additional sign-on, but that's not a dealbreaker if they really want your stuff, or if, however, with a lot of store/cart software accepting OpenID (that FB, Google, Yahoo, etc, OpenID'd), there's that, so kind of a single sign-on plus.
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