Well, Apple, if you're not going to support Blu-ray playback, if you're determined that iTunes be the alpha and omega of music/movie/video/etc. rental and purchasing, and if you ever get serious about dominating the living room, maybe you should consider buying XStream HD (http://www.xstreamhd.com).

The company's goal is to oversee a major shift distribution of high-definition (HD) content to and throughout consumers’ homes by offering the first transport network to deliver Full 1080p HD video and 7.1 channels of lossless audio directly to the home. XStreamHD’s network -- first announced in 2008 -- utilizes existing geosynchronous satellites to transport HD content to its proprietary media server via a small aperture DTH satellite antenna for distribution to multiple media portals throughout the home.

Read more at http://www.macnews.com/2010/08/05/hey-apple-heres-company-buy-xstreamhd