Let's not forget the historical aspects of the last election: There was a lot of focus on Obama being black, and I think had McCain played the race card, he'd have received less attention than getting a woman on board. In order to gain the attention back to him, he had to pull a power punch, and that involved getting someone to raise the historic stakes while pulling a lot of positive energy and attention back to him.
Too bad he didn't keep the aides in check - I was on the borderline until the last two weeks of the election, when I watched the McCain/Palin campaign succumb to a lot of bitter infighting between the aides of the two. That's not to say Palin's innocent, but even after hearing of the Couric interview the worst I thought of her was as another Dan Quayle - harmless, but don't give them power. So much for that harmless part.
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