McDonals is desperate to change their image. I really dont get it. They've made money off families and kids for decades and now all of a sudden they aren't? Its not their target market, its their product. Rather than focusing on improving a poor product, they are trying to find way to sell themselves to a whole new target audience.
Round these parts we have a chain called Hardee's in other parts they are called Carl's Jr. went to an order and wait kinda thing from the fast food McD's type joint. It is slow, burgers are better, but are WAAAY more expensive, and people are shocked that they are closing left and right. If you are a fast-food joint stay a fast food joint, don't switch.