Wow.. that's a lot of moola for just the app. I'm going to have to look for alternatives. It's not that hard to just watch the iPhone for directions for free as opposed to spoken instructions for over a C-note.

Yeah, I think Tom Tom is screwing up targeting a specific and smaller audience with those prices instead of going low and high volume. I think they are toast in this arena.

Yeah looks like Tom Tom is shooting for the high end market as opposed of consumer ? ? Hummm or maybe over estimated

Possible ? Tom Tom pointing at

Ultra light pilots = non FAA regulated GPS units
Consumer boaters = non USCG regulated GPS units
Mountain climbers = not your walk in the park people
Bikers and cyclist , small form and easy to mount ? ? LOL

As for the average Joe driver seems Tom Tom is priced out of the park so to speak

In using a supplemental GPS chip Tom Tom might be working around the limitations of the iPhone chip. Right now whenever I run GPS on it with compass the iPhone heats up. That means the battery is going down which makes the situation untenable.

Are you going to travel with a battery eater and end up with no phone and no directions? I've always thought of the iPhone trying to do too many things. I was completely wrong but here is where it starts hurting. Unless they can get the onboard GPS chip to eat less electrons it is nothing more than a toy for navigation. It's great for astronomy programs and things like that which work well if location and direction are known but I will be using a separate GPS unit for travel for a little while longer.

Bad Reviews so far

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326075661&mt=8

Yeah not to good Oh well most of their concerns seem to be software which can be fix at the update .

The good thing they all agree on about the same complaints like street names not spoken . Unlike some reviews the complaints are all over the place