Former Clinton strategist Mark Penn wrote this op-ed for Politico, "Negative ads: They really do work."<br><br>My favorite paragraph:<br><blockquote><font size=1>In reply to:</font><hr><p>Some negative ads crystallize voters’ opinions without presenting any new information. That’s what was behind John McCain’s recent ad equating Barack Obama’s celebrity status with that of Paris Hilton — that viewers would associate the Democrat’s leadership with mere celebrity, not substance. Fair or not, as advertising it did its job: It used humor, stuck viewers with memorable images and created a debate, just as Lyndon Johnson’s 1964 “Daisy” ad, Walter Mondale’s “Red Phone” spot 20 years later and Hillary Rodham Clinton’s “3 a.m.” commercial in 2008 did.<p><hr></blockquote><p>Forget the self-serving move of including one of his own spots in the mix, Penn missed the obvious fact that two out of the three candidates didn't win. Clinton deserved better than him.<br><br>
he reminds me bunches of Dick Morris. the Clintons sure do like scummy people for some reason. i'd say because they have been effective, but obviously that's not the case for Penn helping Hillary. they just like scummy people.<br><br>--<br>[color:red] Kansas Jayhawks -- 2008 National Champions </font color=red>
Yeah, Dick Morris is another charmer, isn't he? He had to switch to being a pundit since, who in their right mind would now hire him as a consultant, since he's demonstrated that his loyalty and discretion evaporate as soon as the last check clears.<br><br>
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