Well, not really my first, but the first in which I completely designed & wrote all the copy for a national account with the agency I work for (I've had a few freelance jobs run nationally, but they were really lame and I didn't write any of the copy.<br><br>This darn thing took over 10 revisions with the client before they would agree to give the OK. They actually had MORE logos in it, and photos of the top 10 drivers - It took 2 weeks of me b!tching before they agreed to get rid of the other drivers and the rest of the logos.<br><br>The ad hasn't gone through proofreading yet, as it hasn't yet been submitted for publication, but this is basically it unless I spelled something wrong.<br><br>Lemme know what you think.<br><br>PS: For any Nascar fans that don't like Dale Earnhardt Jr., sorry, but he's the defending Checker 500 champ, so we HAD to use him!<br><br><br><br><br><br>
_________________________ The Graphic Mac- Tips, reviews & more on all things OSX & graphic design.
Loc: Lancaster PA USA
Man, that's gonna be one thick Magenta plate!<br><br>One little niggle:<br><br>I'd've put an ellipsis before "and the hair on the back of your neck"<br><br>Gotta be a cool feeling, though, knowing that you're going nationwide.<br><br>::Cue ZZ Top tune...::<br><br><br><br>
Composition-wise, it looks like you are severing the head of Dale with that subhead. Also, I would get in there and do some custom kerning of the main headline—it looks like there's some bad kerning pairs in the font you're using.<br><br>Otherwise, it's very NASCARy! I had a friend in college that turned out tee-shirt after tee-shirt design for various races and they always had that roughed-up texture look. It's what sold, I guess.<br><br>
Nice colors and layout, Giz...no real issues for me there.<br><br>A few things bothering me about the text, though. The use of 'It' and 'Its' in the same sentence is awkward. I'm not really sure how else you could phrase it, though. Perhaps, "It reaches the boiling point!" I know this might be nitpicky, but how can a chase 'boil'? Maybe a chase can reach its 'frenzied climax', 'peak', or 'home stretch', but 'boiling point' might go better with a term such as 'rivalry' or 'competition'. Who knows- maybe the word 'chase' can be swapped out easier in that situation...<br><br>And also, I think the typography is a little weak in relation to the overall attitude of the poster. Maybe 'boiling point' could be italicized, or bolder than the rest of the paragraph? I dunno, something not grabbing me about that section...I feel like it should be something like this:<br><br><br><br>I just did that in 2 seconds, but you get the idea...something to make those two key words stand out a little more. Maybe the font that you're using, but in yellow? Throw a drop shadow behind those two words too, see how that looks...<br><br>[color:white]God speed, mikeb. Go drive your Boxster in the big Autobahn in the sky...</font color=white>
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