Originally Posted By: lanovami
When I first went to Fox News and saw that term, that's exactly what I thought Michael. Slimdown sounds more like a welcome trimming down of excess fat that only benefitted freeloaders, without actually coming out and saying it.

"Slimdown" vs "Shutdown"

Frank Luntz & Words That Work

Luntz's specialty is “testing language and finding
words that will help his clients sell their product
or turn public opinion on an issue or a candidate.”