OK.. I didn't know I could have ATT unlock my phone for me... now the price has jumped to an easy $400!
I'm upgrading to the 64 GB 5S now. I was on the fence... since 32 GB seems like almost enough... but I never have enough movies on it for my daughter and the 720 video is going to eat up even more when shooting those 120 fps slo-mo sequences.

64 bit AND 64 GB goodness.