Well, who knows what Apple gets in volume pricing for things like chips, cards, etc. And the price will also depend on their markup -- Apple is known for their horrendously large margins, but this *could* be a winner if they decided to shave a something off. I won't go as far to say a loss-leader, since with the Mac Pro there really isn't any synergy with other Apple products like there are with the iProducts, but maybe they'll try more for volume with this and price appropriately. Regardless, it'll be interesting to see what their philosophy this time around will be ...

Back in The Day™ I always judged a new Mac tower kitted out the way *you* wanted it would set you back $5,000. That estimation later lowered to $3,000 with the newer generations of Mac Pros ... so I'm thinking a reasonably-tricked-out model at $3,000 will be a relative winner. A base model in the low $2,000s could be a hit. $5,000 will kill it dead, just like the cube: neat tech but overpriced ...