These days, it's all about data. The current issue of Direct Marketing News is cover-to-cover content about data. Big data. CRM. Lead generation. Data. Data. And more data. No need to be nosey anymore. Just tap into a database. Like anything else, data itself isn't the problem. It's how it's used. Or more specifically, how it's misused.

Welcome to the new nuclear age. We used to fear the proliferation of nukes. Now we fear the proliferation of data. In fact, this and every other thread, post, and profile are part of a database. eek