As always it's the one or two extreme stories that color the whole wall. But this is an issue that honestly makes me ashamed of my trade. It's no different than the way the tobacco industry used to market to kids (remember Joe Camel?). There's no denying that that the earlier you can convert a consumer, the more loyalty you're likely to reap. So let's start promoting kid-sized chain saws, Barbie arc welding kits, toddler-sized Lear jets...
I agree with you that at such young ages, it's the parents' job to teach their kids responsibility and safety, and to monitor their activity like white on rice. But still... There's got to be more practical limits on stuff like this.
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