It's not that dramatic, really. People here haven't had the NYC experience I've had, nor have they been exposed to that kind of talent. All I'm doing is falling back on that experience. But while the work that I do in the Dayton area is way ahead of what the locals are doing and what clients expect, I couldn't get arrested at the awards shows in NYC. Gotta be realistic about it. But in the meantime, if I can use it to my advantage in this market, why hold back?