Are we really that bad?

There are degrees in everything ;-)

What I'm wondering is what makes what they're describing about an "Apple fanatic" (I'd love to see the selection criteria for that category ;-) different from any other kind of fan -- say an avid Red Sox fan or an avid Beatles fan (especially in the 60's!)?

As a side note, I can't help but think that if rabid fandom does stimulate the same part of the brain as does religion, that might be saying something more about religion than the other way around ;-)

[steps slowly away from the line sending this thread to the Soapbox ;-)]