I like this astute recognition of his:

After two years of work, he and his wife, Sioux, released PhotoCard, an app that they believe will help people connect with each other in ways that are fast fading.

"It's about a tangible artifact and a lasting memory," Atkinson says of his postcards, "neither of which we're getting with our e-mails, texts, phone calls or Facebook or Twitter."

Fine! Ethel/Kate/Starmillway