Done well, developers believe game design will make the dreariest of tasks more fun and engaging. Done badly, gamification could easily come across as a creepy attempt to manipulate us.
This can be said about any programming. Done well and it is a pleasure to use. Done poorly and you don't use it or see the wires hanging out or see what kind of foolish thing the programming is trying to make you do.
The LinkedIn progress bar is a good example. Yes, it is gamification which I am not surprised compels one to finish filling out their profile. I have been 90% complete for years. Do I fell manipulated? Not really.
Maybe the gamification of the internet will help gamer addicts get a job. I hope so since they look to be a huge drain on our economy if we can't find a way to employ them.
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