American iPhone users should see multimedia messaging features unlocked late in the morning Friday on the west coast by way of a carrier update file that will be delivered through iTunes, AT&T announced Wednesday.
"MMS Update: We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25," AT&T wrote on its official Facebook page. "Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes. We’ll provide the steps and all of the details you need right here at that time."
That means east coast residents will likely see their update available sometime early Friday afternoon. It also confirms that an iTunes update to the phone's carrier profile will be necessary for MMS to be activated.
AT&T "very nervous"
A note published by DSLReports cited a source familiar with the company's MMS upgrade as saying, "Starting at 10AM Eastern (on the 25), AT&T will send out a mass text to a group of iPhone users telling them that MMS now works on their phone.
Assuming all goes well, "They will keep doing groups of phones on the hour throughout the day," the source said. Official word from company spokesman Seth Bloom said the upgrade would be targeted at early afternoon on the East Coast, or late morning for users on Pacific Time.
The source said AT&T was "very nervous" about the launch, due to seeing a surge in traffic from just a limited number of iPhone users selected to participate in advanced testing of the new service.
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