I'm baffled why ANY consumer would buy a Windows machine these days, unless you're talking a cheap POS from Walmart of course.<br><br>Apple retail is doing a great deed by being accessible and friendly. When folks feel they have access to help if needed, they are more likely to take the plunge. Many people were afraid to change from something they know, even if they are aware it's garbage. As more folks switch to Macs, the more will follow. It's less scary if you have a neighbour or co-worker to ask questions about your new machine. Don't forget, the average computer user is normally quite technologically illiterate. <br><br>(forum members are highly computer literate compared to the norm)<br><br>