Apple has biggest impact on world consumers<br><br>This quote sums up my feelings too.<br><br>"<br>Discussing Apple, one anonymous reader said there was "never a dull moment" with the company "reinventing itself all along and providing, over and over again, a new perspective on what we thought was carved in stone."<br><br>While PE/ratio may be important , as an investor I'm more inclined to look at the research and development aspects of a company. What can they bring to the table next year or 10 years down the road? Apple is rising fast because it is leading the way. They are innovators and don't stand still when they come up with a new product. They are constantly improving. A company that sits back on their laurels is doomed in the long run, specially a tech company. Companies like Microsoft will go the way of the dinosaur if they don't smarten up. MS might look finer on paper with a better PE ratio but their shares reflect the reality. They have been flat as a pancake for ages.<br><br>