I have heard from WAYYY to many people already that the iPod is overpriced. There is no way. First of all we're talking about breakthrough technology. As far as I can tell, this is one of the first few devices using this size Toshiba hard drive. Any time anything this new comes out you can expect to pay a little more for it. Isn't the Firefly firewire external drive coming out at $400? Now throw in a 20 minute memory cache to prevent skips, firewire speeds, long battery like,.... I will be in line at the Apple store when this thing comes out.<br> But it is absolutely true this thing needs to be marketed a ton before the holidays. I swear I have seen more apple commercials on the quicktime website then I have on TV! I can't imagine every iBook owner wouldn't want one of these, or every non-iBook owner wouldn't want an iBook so they COULD have one of these!!!!<br><br>