It's the publishing....<br><br>It would be the same if they got a cover band to sing 'Lose Yourself' in a Gillette razor commercial. <br><br>They just should have gotten clearance...everything is cleared these days...samples, songs used in commercials...all that stuff. My guess is the ad agency screwed the pooch here....not sure where the $10 million figure comes from, looks like a judge will have to decide.<br><br>Oddly enough, they probably would have gotten away with it if they had shown a picture of the album cover and said 'Eminem, Lose Yourself,' now for sale on the iTunes music store." Recorded works can be used in commercials to promote the sale of the recorded work. In this case, the iPod was the item being advertised. <br><br><br><br><br><br><br><br>[color:blue]Enjoy every sandwich</font color=blue>